This project showcases a modern take on classic branding elements for Scott Harvey. By combining iconography and illustration, we created a distinctive identity that resonates with the brand's heritage.
For Scott Harvey, a brand steeped in tradition since 1991, we aimed to revitalize its visual identity while maintaining its core values. The branding features a sophisticated logo, integrating gold and rustic tones that reflect craftsmanship and reliability. The iconography of crossed tools symbolizes the dedication to quality and service, striking a chord with both long-time customers and new audiences. The process involved extensive research into brand history, ensuring that every element from typography to color choice was meticulously selected to tell the story of Scott Harvey. The logo is not just a mark but an emblem of trust and durability, appealing to a sense of nostalgia while embracing contemporary design trends. Each detail, from the stars to the established date, contributes to a cohesive visual narrative that honors the legacy while looking ahead to future growth.
Client
brent.edwards1@gmail.com
Year
2025
In the competitive landscape of agricultural branding, Malone's Farm & Orchard sought to captivate an audience that craved authenticity and connection. The challenge was to convey the warmth of rural heritage while appealing to modern consumers through a fresh visual identity. This project showcases a thoughtful blending of tradition and contemporary design principles.
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